Hello Betty

Based on a deliciously inspiring true story, Hello Betty celebrates Emmi Creola, the visionary advertising pioneer who transformed Swiss kitchens forever.

In 1956, defying the limits of a male-dominated industry, Emmi invents “Betty Bossi”—a fictional housewife created to sell recipes—who unexpectedly becomes a beloved national culinary icon. As Betty’s popularity skyrockets, Emmi must navigate workplace politics, creative ambition, and the pressures of her private life.

Warm, witty, and empowering, Hello Betty is a crowd-pleasing dramedy about ingenuity, resilience, and the woman behind a brand that reshaped modern domestic culture.